The MOMA journey began when Tom became frustrated with the lack of healthy breakfast options available to people on the go. After lots of deliberation it was decided oats would be the key ingredient in his breakfast creations as they are grown in the UK and keep you full for longer. After a few rounds of successful sampling in train stations, Tom took the plunge and quit his job, creating a range of oat smoothies and bircher muesli that he sold from a filing cabinet in Waterloo station. Now 15 years later, the brand has come a long way from these humble beginnings, and continues to move in new directions with oats still at the heart of it. We now make a range of porridge, oat drinks, bircher muesli and granola to be enjoyed at home or on-the-go and hope to continue oaty innovation in the years to come. Watch this space!